Tailout Brewing Website Design & Branding

Nathan Labrecque Creative Web Icon Arrow

Project Description

Over the past few years I have really gotten into the craft beer scene and turned into somewhat of a beer nerd, so this particular project has been a lot of fun to dive into! In the Summer of 2019, Tailout Brewing will be the first ever craft brewery to open its doors in Castlegar, BC. This hub of outdoor adventure is located in the Selkirk Mountains of Southern BC where the Kootenay and Columbia Rivers meet, making it the perfect location for a group of outdoor enthusiasts looking to venture into the world of craft beer.

The design process started with the development of a logo and brand identity that would act as the jumping off point for the rest of the project. The stylized fish in the final logo stems from the founding members love of fishing and takes its inspiration from the natural surroundings of the brewery itself as well as outfitting brands such as Patagonia. With branding and inspiration firmly in place, the design of the website grew from there and is still evolving as opening day draws near. The contrasting use of crisp vector graphics alongside stylized and textured nature photography makes navigating the site a unique experience with a wild, untamed twist.

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Tools Used

Illustrator Icon Photoshop Icon Wordpress Icon HTML5 Icon CSS3 Icon

There's No Progress Without Process

Nathan Labrecque Creative Process Image
Homepage wireframe layout version 2.
Nathan Labrecque Creative Process Image
Initial homepage mockup from previous wireframe.
Nathan Labrecque Creative Process Image
Homepage wireframe layout version 3.
Nathan Labrecque Creative Process Image
Homepage mockup from version 3 wireframe.
Nathan Labrecque Creative Process Image
Initial logo idea from the brand development stage, before the name was changed to "Tailout Brewing".
Nathan Labrecque Creative Process Image
Initial logo idea from the brand development stage, before the name was changed to "Tailout Brewing".
Nathan Labrecque Creative Process Image
Initial logo idea from the brand development stage, before the name was changed to "Tailout Brewing".
Nathan Labrecque Creative Process Image
Initial logo idea from the brand development stage, before the name was changed to "Tailout Brewing". This was the iteration that eventually ended up becoming the final version after some significant tweaking!
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